Friday 27 October 2017

Is Design The Future of Front End Web Development?

When it comes to engaging with a brand, technology offers a myriad of choices to customers. A single interaction with the brand is likely to change the customer’s perception, making it imperative to provide them with an exceptional end to end web experience.

Today, several enterprises are launching multiple digital initiatives to grow their outreach and gain an edge over the competition. Enterprises that are still in the nascent state of adopting the digital technologies require professional assistance from a front-end web development company, especially in terms of user experience design.

Design The Future of Front End Development
In addition, the enterprise needs to analyze the top task flows, user requirements, and map front-end interactions so as to ensure a personalized, contextual user experience. The complete front end interface journey begins with a design. No matter how hard an enterprise tries to take advantage of technologies, without specifying the interactions and visual design that meets the user requirements, it is impossible to keep customers engaged. Therefore, in this article, we have outlined various important stages that an enterprise must consider to design and develop a successful product prototype.

Discovery:
Identifying the product goals, objectives, as well as the detailed customer requirements for front-end development, is quintessential. You must further determine what you want to build, who the target audience is and how your product will help them. Apart from that, you must also consider stakeholder interviews, heuristic reviews, benchmarking, and requirement gathering to ensure well-detailed discovery for your project.

Synthesis & Modelling:
Prior to pursuing the user journey mapping, it is important to understand the obstacles your clients and customers encounter, their pain points and motivation. Thereafter, define all the top task flows, create persona maps, and analyze user stories in order to ensure that the wireframing and prototyping are designed in an appropriate manner.

Wireframes & Prototypes:
Wireframes and prototypes are imperative as they help you to envision your product even before it is built. You can have your prototype validated by the clients and end users so that if the product requires any iterations, they can be considered and tested during the design phase. Also, you must clearly incorporate all the findings from the top task flows in all the prototypes.

Testing:
After wireframing and prototyping, a thorough usability audit and testing should be carried out to analyze the functioning and efficiency of the user interface with real user feedback and surveys as well as heat maps. This is an important step to test the effectiveness of your product’s UI in the real world scenario.

Without implementing appropriate design aesthetics, it is difficult to build your product using the most advanced technologies. Although technology is also a backbone of some of the most successful product interfaces, many enterprises are also leveraging the modern-age digital technologies for front-end development such as React, AngularJS, Bootstrap, Polymer, and many other alongside CSS and HTML to develop robust and scalable front end.

Front-end development is increasingly becoming dependent on innovative design to provide end users with an interactive user interface. This means the line between front-end design and development is thinning. Both front-end designers and developers are now actively involved in the project from conceptualization to execution while making the entire process more streamlined and agile. We’d like to hear your feedback and thoughts about the importance of design in front-end development. Leave your valuable feedback using the comment section below.

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