Substantial growth took place in terms of the number of mobile devices that were launched last year and also the innovations that took place in the IT industry as a whole. In 2015, mobile applications took center stage and enabled organizations to engage more effectively with their consumers, across devices and in a very personalized manner. It may not be wrong to state that apps turned into individual experiences.
Let us shed light on some of the biggest application trends that we
can expect to see this year:
- More Personal and Contextual: We will continue to see mobile apps getting more customized as per user needs and preferences. Users will only engage with a business when the messages delivered to them via apps are tailored around their choices, location and desired content.
- Remarketing is on the Rise: While push alerts may have helped businesses attract consumers in the past, that's no longer the case. According to a study by Localytics, almost 50% of people choose to disable their push alerts. Once they do that, there's no way to reach them outside an app. Enterprises need to use remarketing techniques to entice customers and app users depending on their engagement history with your brand, social media preferences and so on.
- Increase in User Engagement: A personalized and seamless omnichannel user experience is what leads users to engage more with your brand. For example, WestJet does an excellent job to connect with its customers beyond the flying time through its app. Fliers can not only check-in and access their boarding pass but also receive all important flight updates on their smartphone.
What other app trends do you expect to foresee in the near future?
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